Music Theatre International expands partnership with leading theatrical resource provider, Broadway Media, to offer digital scenery to Theatre Makers in Australia and New Zealand.

Music Theatre International (Australasia) has partnered with Broadway Media to add Scenic Projections^TM digital scenery to their resource library, launching with the licensor’s top 20 titles in the region. 

South Melbourne, Victoria, Australia, February TBD, 2021 - Music Theatre International (MTI) and Broadway Media are set to offer digital scenery for MTI’s top 20 titles in their Australasia theatrical licensing region. Scenic Projections^TM – carefully created in partnership with authors and theatrical licensing representatives – are full-show digital scenery packages that can be projected onto a screen or surface behind onstage performers as a backdrop. The product notably follows the official licensed script. Harnessing the growing utilization of projection design as a core element of theatrical design in professional theatre, Scenic Projections^TM is projected digital art and animation that moves seamlessly with – and enhances – the action onstage.

Designed to make great production value simple and more affordable than traditional set design, Broadway Media’s offering combines their free, easy-to-use projection cueing software with beautiful artwork that includes all the scenes, settings and special effects in the script. At launch, Scenic Projections will be available in animated or still image variants for Music Theatre International (Australasia)’s 20 most popular full-length and Broadway Junior titles. 

“Our customers in the U.S. have really embraced Scenic Projections as a resource. We’ve heard countless testimonials from the theatres we serve about how easy and effective the Scenic Projections are to use and how they have greatly enhanced their productions. We are delighted to provide this resource to our friends in Australia and New Zealand,” said John Prignano, MTI’s Chief Operating Officer and Director of Development and Education. 

“MTIA are thrilled to be able to offer our valued schools and community theatres across Australia and New Zealand this outstanding resource to assist our clients with staging their productions,” continues Stuart Hendricks, Managing Director of MTI Australasia. “Scenic Projections is the tool you need to elevate your production values all from the touch of a button at an affordable price. We are excited to keep offering you new resources to bring the magic of theatre to your school or community.”

Designed for straightforward integration into amateur theatre, time-strapped teachers and organization leaders needn’t worry about a steep educational curve with the technology - because there is none. A combination of simple, intuitive software, free how-to resources, and customer support from like-minded theatre makers makes it easy to take the first step into projections for theatre. 

“Scenic Projections are all about breaking down barriers to production,” says Quentin Sanford, President of Broadway Media. “It’s about more communities seeing theatre with amazing production values, it’s about kids getting onstage and interacting with our treasured art form, it’s about being budget-conscious. We have built an affordable product that makes projections easy: free software, artwork and effects for all scenes and settings, easy how-to videos, and useful hardware guides so every production can get off the ground quickly and painlessly. We are enormously grateful for our partnership with Music Theatre International, and share their vision for an inclusive theatre industry”. 

For more information about Scenic Projection Show Packages visit broadwaymedia.com

For additional information on MTI and licensing please visit www.mtishows.com.au 

About Broadway Media

Broadway Media, founded in 2013, revolutionized the theatrical resource market with digital scenery, and now leads the world in projection design and technology for the second class theatre market. Grounded in the belief that theatre is for everyone, Broadway Media harnesses the power of consumer technology to make the performing arts more financially and technically accessible than ever before. Broadway Media's team is dedicated to breaking down barriers to theatre making and giving access to world-class resources regardless of space, place, or budget. broadwaymedia.com

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